MOËT & CHANDON
Moët & Chandon, founded in 1743, is the world-renowned champagne house synonymous with celebration. Our legacy of quality and craftsmanship, from Impérial Brut to Nectar Impérial, elevates every occasion, making Moët & Chandon the perfect choice for life's memorable moments.
What we worked on:
Community management, copywriting, event content pre-production, event content production, event content post-production, Stories strategy, and trend reporting.
Roland Garros
Tennis and champagne come together at Roland Garros in Paris.
BRIEF
To develop engaging social media content showcasing the Moët & Chandon bar at Roland Garros, highlighting the synergistic partnership between these two iconic brands. The content needed to capture the vibrant energy of the tournament while maintaining Moët & Chandon's established brand identity of luxury and celebration.
CHALLENGE
A key challenge was balancing aspirational elegance with social media relevance. Additionally, the weather was not great and we had limited time to capture content, so we had to get extra creative in the editing process.
EXECUTION
2 Reels and x still images
Natura Nostra
Monthly videos highlighting Moët & Chandon's eco-friendly Natura Nostra program.
BRIEF
We were tasked with creating monthly content that explains what Natura Nostra is, Moët & Chandon's agroecology program designed to boost biodiversity and speed up the ecological shift in the Champagne region and beyond. This initiative shows Moët & Chandon's dedication to sustainability and taking care of the environment.
CHALLENGE
Historically, this type of content tends to underperform because our audience is more interested in lifestyle topics. Additionally, explaining the language and initiatives in layman's terms and in a social media-friendly way was challenging. Lastly, we had to upcycle and reuse a lot of old content to make it seem fresh, which turned out to be a great creative exercise for us.
EXECUTION
1 Reel a month
